Are blogs and newsletters still relevant?

Seems a little ironic that I am writing a blog on this subject, but it is a question I get frequently from my clients! So lets chat about it…

I want to tell you why I am a STRONG believer in having your business on platforms other than Instagram and Facebook. Yes these platforms have an extensive number of users and demographic, but why limit your business to just two platforms? Along with that, if something ever happened to Instagram and Facebook, your business is completely dependent on those platforms and you lose contact with your followers. Now wouldn’t that be horrible…

This is why two VERY important tools to utilize are blogs and a newsletters because with these you can build a following, reach more people and create a close community.

Yes some may see blogs as a more “out dated” method, BUT let me explain why this is not that case. Did you know that:

• Most small businesses with blogs get 126% more leads (especially with strong SEO!).
• About 81% of consumers trust blogs and coaches who put out blogs, and 78% of consumers believe businesses with custom content and want to build a relationship with them.
• Creating/putting out blogs 1-2 times a month brings 67% more sales opportunities.
• You can link blogs to your social media platforms (especially Pinterest) and grow a strong subscription base.
• Through blogs, your brand engagement rises by 28% with exposure to custom content (and strong SEO!!)

Now with Newsletters, they are a FANTASTIC way to provide more value to your audience, get your audience more invested in you and the info you provide, and ultimately build a community. Newsletters are also great for promotion and sales, especially since the social media algorithm is so unpredictable with whether your followers will even see your content, with newsletters its a higher chance they will! Along with this, email marketing is a marketing strategy that is continuing to grow and has a really high return on investment percentage.

And you want to know some icing on the cake? You can repurpose your Instagram captions and turn them into blogs or newsletter! I have found great success with both blogs and newsletters with my clients, and I would love to help you have the same success!!

Please let me know if this was helpful and if you have any questions!